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Principles of service marketing and management : Christopher Lovelock ..., Lauren Wright by Wright, Lauren K., Lovelock, Christopher H. is a nonfiction available to read on EtoBox.

What is Principles of service marketing and management : Christopher Lovelock ..., Lauren Wright about?

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.

Who reads Principles of service marketing and management : Christopher Lovelock ..., Lauren Wright?

Author

Wright, Lauren K., Lovelock, Christopher H.

Publisher

Prentice Hall, c1999.

Published

1999

Language

EN

ISBN

9780136768753

Category

nonfiction

Subjects

Management, Marketing, Business