Opening book details…
About this book
Brand Positioning : Strategies for Competitive Advantage by Subroto Sengupta is a book available to read on EtoBox.
- Author
- Subroto Sengupta
- Publisher
- Tata McGraw-Hill Publishing Company
- Published
- 1993
- Language
- EN
- ISBN
- 9780074624012
- Subjects
- Business, Marketing
- Rating
- 3.97 / 5 (32 ratings)
- Updated
- 2026-03-14
More by Subroto Sengupta
Browse all works by Subroto Sengupta
Similar books
- Strategic Innovation : New Game Strategies for Competitive Advantage — Allan Afuah (2009)
- Bargaining Negotiation Strategies For Reasonable People For Advantage — Shell, G. Richard, 1949- (1999)
- Competitive Positioning : Best Practices for Creating Brand Loyalty — Richard D. Czerniawski & Michael W. Maloney; Michael W. Maloney (2010)
- Positioning for Advantage : Techniques and Strategies to Grow Brand Value — Professor Kimberly A. Whitler (2021)
- Strategies For Competitive Success — Robert A. Pitts and Charles C. Snow (1986)
- Asian Post-crisis Management : Corporate and Governmental Strategies for Sustainable Competitive Advantage — Haley, Usha C. V; Richter, Frank-Jürgen (2002)