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Positioning for Advantage : Techniques and Strategies to Grow Brand Value by Professor Kimberly A. Whitler is a nonfiction available to read on EtoBox.

What is Positioning for Advantage : Techniques and Strategies to Grow Brand Value about?

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive--that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"--understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools--from strategic positioning concepts to strategy mapping to influencer maps--Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for studen

Who reads Positioning for Advantage : Techniques and Strategies to Grow Brand Value?

Author

Professor Kimberly A. Whitler

Publisher

Columbia University Press

Published

2021

Language

EN

ISBN

9780231548113

Category

nonfiction

Subjects

Marketing, Design, Management

Rating

4.8 / 5 (65 ratings)

Updated

2026-03-14