Can I read Marketing Sustainable Events for Children on EtoBox?

Marketing Sustainable Events for Children by Marco Martins; Ricardo Jorge da Costa Guerra; Lara Santos; Luísa Lopes is a book available to read on EtoBox.

What is Marketing Sustainable Events for Children about?

Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data. Topics include: the 'greening' of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and analysis of stakeholders. Four types of events are covered, business, family, sports, and cultural. The scale of events encompass local community gatherings, business events, and private functions. Practical guidelines are given for the planning and delivering of these events successfully for infants and young adults. This is the future of events, as seen by leading experts and professionals.

Author

Marco Martins; Ricardo Jorge da Costa Guerra; Lara Santos; Luísa Lopes

Publisher

Emerald Publishing Limited

Published

2023

Language

EN

ISBN

9781804556900

Subjects

Travel, Management, Business

Updated

2026-03-24