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About this book
Strategic Brand Management : Uilding, Measuring, and Managing Brand Equity by Kevin Lane Keller, Vanitha Swaminathan is a book available to read on EtoBox.
- Author
- Kevin Lane Keller, Vanitha Swaminathan
- Publisher
- Eastern Economy Edition
- Published
- 2008
- Language
- EN
- ISBN
- 9788120335400
Other editions & translations
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (2020)
- Strategic Brand Management : Building, Measuring, and Managing Brand Equality (1997)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2019)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (2019)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (2019)
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- The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) — Kapferer, Jean-Noël (2004)
- Studyguide For Strategic Brand Management: Building, Measuring, And Managing Brand Equity By Keller, Isbn 9780130411501 (paperback Or Softback) — Keller (undifferentiated) (2007)