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Can I read Strategic Brand Management on EtoBox?
Strategic Brand Management by Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon is a business book available to read on EtoBox.
What is Strategic Brand Management about?
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management
Who reads Strategic Brand Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon
- Publisher
- Oxford ; New York: Oxford University Press
- Published
- 2011
- Language
- EN
- ISBN
- 9780199565214
- Category
- business
- Subjects
- Business, Marketing, Reference
- Rating
- 4.04 / 5 (47 ratings)
- Updated
- 2026-03-13
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