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Can I read Strategic Brand Management : Building, Measuring, and Managing Brand Equity on EtoBox?
Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane is a business book available to read on EtoBox.
What is Strategic Brand Management : Building, Measuring, and Managing Brand Equity about?
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.
Who reads Strategic Brand Management : Building, Measuring, and Managing Brand Equity?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Keller, Kevin Lane
- Publisher
- Prentice Hall
- Published
- 1997
- Language
- EN
- ISBN
- 9780131201156
- Category
- business
- Subjects
- Management, Marketing, Business
- Rating
- 5 / 5 (8 ratings)
- Updated
- 2026-03-14
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