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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably by Thomas T. Nagle; Georg Müller is a business book available to read on EtoBox.

What is The Strategy and Tactics of Pricing : A Guide to Growing More Profitably about?

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined'value cascade'structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on'Specialized Strategies', which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on'Creating a Strategic Pricing Capability', which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital ec

Who reads The Strategy and Tactics of Pricing : A Guide to Growing More Profitably?

Author

Thomas T. Nagle; Georg Müller

Publisher

Routledge, Taylor & Francis Group

Published

2018

Language

EN

ISBN

9781351733717

Category

business

Subjects

Marketing, Business, Management

Rating

4.09 / 5 (151 ratings)

Updated

2026-03-14