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Can I read Pricing : a Guide to Pricing Decisions on EtoBox?
Pricing : a Guide to Pricing Decisions by Ragnhild Silkoset is a business book available to read on EtoBox.
What is Pricing : a Guide to Pricing Decisions about?
<p>This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. </p> <p></p> <p>The target group for this book is managers, entrepreneurs, and business student
Who reads Pricing : a Guide to Pricing Decisions?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Ragnhild Silkoset
- Publisher
- de Gruyter GmbH, Walter
- Published
- 2023
- Language
- EN
- ISBN
- 9783110987119
- Category
- business
- Subjects
- Marketing, Business, Finance
- Updated
- 2026-03-25
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