Can I read The Strategy and Tactics of Pricing : a Guide to Growing More Profitability on EtoBox?

The Strategy and Tactics of Pricing : a Guide to Growing More Profitability by Thomas T. Nagle, Georg Müller, Thomas Nagle is a business book available to read on EtoBox.

What is The Strategy and Tactics of Pricing : a Guide to Growing More Profitability about?

<p>The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.</p> <p></p> <p>This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascad

Who reads The Strategy and Tactics of Pricing : a Guide to Growing More Profitability?

Author

Thomas T. Nagle, Georg Müller, Thomas Nagle

Publisher

Routledge, Taylor & Francis Group

Published

2018

Language

EN

ISBN

9781315185309

Category

business

Subjects

Business, Marketing, Purchasing & Buying

Updated

2026-03-25