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Can I read Interactive Services Marketing on EtoBox?
Interactive Services Marketing by Fisk, Raymond P; Grove, Stephen J. (Stephen John), 1950-; John, Joby, 1957- is a business book available to read on EtoBox.
What is Interactive Services Marketing about?
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology.Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companie
Who reads Interactive Services Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Fisk, Raymond P; Grove, Stephen J. (Stephen John), 1950-; John, Joby, 1957-
- Publisher
- South-Western College Pub
- Published
- 2003
- Language
- EN
- ISBN
- 9780618312849
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
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