Can I read Essentials of Services Marketing, 4e on EtoBox?

Essentials of Services Marketing, 4e by Jochen Wirtz; Christopher H Lovelock; Patricia Chew is a nonfiction available to read on EtoBox.

What is Essentials of Services Marketing, 4e about?

For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Who reads Essentials of Services Marketing, 4e?

Author

Jochen Wirtz; Christopher H Lovelock; Patricia Chew

Publisher

Pearson Education, Limited; Pearson

Published

2022

Language

EN

ISBN

9781292425160

Category

nonfiction

Subjects

Marketing, Business, Management