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Marketing Professional Services by Edward W. Wheatley is a book available to read on EtoBox.
What is Marketing Professional Services about?
Textbook on the application of modern management techniques to the marketing of the services of professional workers such as lawyers and accountants and similar persons in private sector practice in the USA - includes advice on how to develop a marketing programme, analyse the legal, political and competitive environment, identify and retain clients, improve communication both written and personal, and finally, how to administer professional fees (wages). References
- Author
- Edward W. Wheatley
- Publisher
- Prentice Hall
- Published
- 1983
- Language
- EN
- ISBN
- 9780135574621
- Subjects
- Management, Marketing, Business
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