Opening book details…
Can I read Marketing (business Masters) on EtoBox?
Marketing (business Masters) by Geoff Lancaster, Paul Reynolds (auth.) is a nonfiction available to read on EtoBox.
What is Marketing (business Masters) about?
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application. It will be useful to students coming to the subject for the first time but will also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.
Who reads Marketing (business Masters)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Geoff Lancaster, Paul Reynolds (auth.)
- Publisher
- Macmillan Education UK : Imprint: Red Globe Press
- Published
- 1998
- Language
- EN
- ISBN
- 9780333658475
- Category
- nonfiction
- Subjects
- Business, Marketing, Sales & Marketing
Other editions & translations
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