Can I read Marketing : the One-semester Introduction on EtoBox?

Marketing : the One-semester Introduction by Paul Reynolds; Geoff Lancaste is a book available to read on EtoBox.

What is Marketing : the One-semester Introduction about?

Are you about to undertake a one semester or short course in marketing? If so,'Marketing: The One Semester Introduction'is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues'Marketing: The One Semester Introduction'provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.

Author

Paul Reynolds; Geoff Lancaste

Publisher

Routledge

Published

2002

Language

EN

ISBN

9781136380679

Subjects

Marketing, Business, Management