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Can I read Basics Marketing 01: Consumer Behaviour on EtoBox?
Basics Marketing 01: Consumer Behaviour by Hayden Noel is a nonfiction available to read on EtoBox.
What is Basics Marketing 01: Consumer Behaviour about?
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.
Who reads Basics Marketing 01: Consumer Behaviour?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Hayden Noel
- Publisher
- AVA Publishing SA
- Published
- 2009
- Language
- EN
- ISBN
- 9781350034662
- Category
- nonfiction
- Subjects
- Business, Marketing, Management
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