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Can I read Artificial Intelligence for Marketing Management (Routledge Studies in Marketing) on EtoBox?
Artificial Intelligence for Marketing Management (Routledge Studies in Marketing) by Park Thaichon, Sara Quach is a business book available to read on EtoBox.
What is Artificial Intelligence for Marketing Management (Routledge Studies in Marketing) about?
<p>Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.</p> <p>This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security
Who reads Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Park Thaichon, Sara Quach
- Publisher
- Routledge
- Published
- 2022
- Language
- EN
- ISBN
- 9781000780307
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-24
Other editions & translations
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