Can I read Artificial Intelligence for Marketing on EtoBox?

Artificial Intelligence for Marketing by Jim Sterne [Jim Sterne] is a nonfiction available to read on EtoBox.

What is Artificial Intelligence for Marketing about?

**A straightforward, non-technical guide to the next major marketing tool**__Artificial Intelligence for Marketing__ presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will __not__ teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: * Speak intelligentl

Who reads Artificial Intelligence for Marketing?

Author

Jim Sterne [Jim Sterne]

Publisher

Wiley

Published

2017

Language

EN

Category

nonfiction