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Can I read Artificial Intelligence in Marketing on EtoBox?
Artificial Intelligence in Marketing by Naresh K. Malhotra, K. Sudhir, Olivier Toubia is a business book available to read on EtoBox.
What is Artificial Intelligence in Marketing about?
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Who reads Artificial Intelligence in Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Naresh K. Malhotra, K. Sudhir, Olivier Toubia
- Publisher
- Emerald Publishing Limited
- Published
- 2023
- Language
- EN
- ISBN
- 9781802628777
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-16
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