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Can I read Kellogg on Branding in a Hyper-Connected World on EtoBox?
Kellogg on Branding in a Hyper-Connected World by Alice M Tybout; Tim Calkins; Kellogg School of Management is a business book available to read on EtoBox.
What is Kellogg on Branding in a Hyper-Connected World about?
<p><b>World-class branding for the interconnected modern marketplace</b></p> <p><i>Kellogg on Branding in a Hyper-Connected World </i>offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.</p> <p>Creating a brand--and steering it in the right direction--is a multi-layered process
Who reads Kellogg on Branding in a Hyper-Connected World?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Alice M Tybout; Tim Calkins; Kellogg School of Management
- Publisher
- Wiley & Sons, Incorporated, John
- Published
- 2018
- Language
- EN
- ISBN
- 9781119533290
- Category
- business
- Subjects
- Marketing, Management, Business
- Rating
- 4.6 / 5 (98 ratings)
- Updated
- 2026-03-14