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Outlines & Highlights for Marketing: The Core by Kerin, Hartley, & Rudelius, ISBN: 9780073215747 (Paperback) - Common by Kerin, Roger A; Hartley, Steven William; Rudelius, William is a book available to read on EtoBox.

What is Outlines & Highlights for Marketing: The Core by Kerin, Hartley, & Rudelius, ISBN: 9780073215747 (Paperback) - Common about?

THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketings 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..

Author

Kerin, Roger A; Hartley, Steven William; Rudelius, William

Publisher

Boston, Mass. : McGraw-Hill/Irwin

Published

2007

Language

EN

ISBN

9780071106863

Subjects

Management, Business, Marketing