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Can I read Marketing : the core on EtoBox?
Marketing : the core by Kerin, Roger A; Hartley, Steven William; Rudelius, William is a business book available to read on EtoBox.
What is Marketing : the core about?
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, whil
Who reads Marketing : the core?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Kerin, Roger A; Hartley, Steven William; Rudelius, William
- Publisher
- McGraw-Hill/Irwin, c2007.
- Published
- 2007
- Language
- EN
- ISBN
- 9780073215747
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24