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Can I read Looseleaf for Marketing: The Core on EtoBox?
Looseleaf for Marketing: The Core by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius is a business book available to read on EtoBox.
What is Looseleaf for Marketing: The Core about?
The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors commitment to engagement , leadership , and Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Who reads Looseleaf for Marketing: The Core?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
- Publisher
- New York, NY: McGraw-Hill Education
- Published
- 2020
- Language
- EN
- ISBN
- 9781260088861
- Category
- business
- Subjects
- Business, Marketing
- Rating
- 4.4 / 5 (198 ratings)
- Updated
- 2026-03-14
Other editions & translations
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