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Public Relations: A Values-Driven Approach, Cases Edition by David W Guth, Charles Marsh,Pearson/Allyn & Bacon is a nonfiction available to read on EtoBox.

What is Public Relations: A Values-Driven Approach, Cases Edition about?

<p><b><i>Public Relations: A Values-Driven Approach, Cases Edition,</i></b> <b>adds 24 timely and exciting cases to the authors’ successful introductory text, engaging students in the practice of public relations.</b></p> <p>In a time when society is holding individuals and organizations to high standards of conduct, this text teaches students how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and is offered at a reasonable price for students.</p> <p>Maintaining the intriguing and effective features of the original text, the <i>Cases Edition</i> includes an entire section of supplemental case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of <i>Public Relations: A Values-Driven Approach</i> proven to help students gain an understanding of the industry.</p> <p><b><u>Features of the Text</u></b></p> <ul> <li><b

Who reads Public Relations: A Values-Driven Approach, Cases Edition?

Author

David W Guth, Charles Marsh,Pearson/Allyn & Bacon

Publisher

Pearson/Allyn and Bacon

Published

2006

Language

EN

ISBN

9780205495382

Category

nonfiction

Subjects

Management, Sociology, Business

Rating

5 / 5 (5 ratings)

Updated

2026-03-14