Can I read Brand Psychology : The Art and Science of Building Strong Brands on EtoBox?

Brand Psychology : The Art and Science of Building Strong Brands by Busche, Laura is a nonfiction available to read on EtoBox.

What is Brand Psychology : The Art and Science of Building Strong Brands about?

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memo

Who reads Brand Psychology : The Art and Science of Building Strong Brands?

Author

Busche, Laura

Publisher

New York, NY : Routledge,

Published

2024

Language

EN

ISBN

9781032373768

Category

nonfiction

Subjects

Marketing, Psychology, Business