Can I read Luxury Selling : Lessons From the World of Luxury in Selling High Quality Goods and Services to High Value Clients on EtoBox?

Luxury Selling : Lessons From the World of Luxury in Selling High Quality Goods and Services to High Value Clients by Francis Srun (auth.) is a nonfiction available to read on EtoBox.

What is Luxury Selling : Lessons From the World of Luxury in Selling High Quality Goods and Services to High Value Clients about?

La 4e de couv. indique : "Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody "Luxury". You need to look, speak, and move "Luxury". The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer's decision p

Who reads Luxury Selling : Lessons From the World of Luxury in Selling High Quality Goods and Services to High Value Clients?

Author

Francis Srun (auth.)

Publisher

Springer International Publishing : Imprint: Palgrave Macmillan

Published

2017

Language

EN

ISBN

9783319455259

Category

nonfiction

Subjects

Marketing, Business, Management