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Public Relations Cases : International Perspectives by Danny Moss, Barbara DeSanto is a nonfiction available to read on EtoBox.

What is Public Relations Cases : International Perspectives about?

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of __Public Relations Cases__ offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover __how__ and __why__ particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this boo

Who reads Public Relations Cases : International Perspectives?

Author

Danny Moss, Barbara DeSanto

Publisher

Routledge

Published

2022

Language

EN

ISBN

9780429822957

Category

nonfiction

Subjects

Sociology, Business, Social_sciences