Opening book details…
Can I read Marketing Planning For Financial Services on EtoBox?
Marketing Planning For Financial Services by Stephenson, Roy, Roy Stephenson is a business book available to read on EtoBox.
What is Marketing Planning For Financial Services about?
The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the ma
Who reads Marketing Planning For Financial Services?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Stephenson, Roy, Roy Stephenson
- Publisher
- Gower Technical Press, Gower
- Published
- 2005
- Language
- EN
- ISBN
- 9780566085543
- Category
- business
- Subjects
- Finance, Business, Marketing
- Rating
- 3 / 5 (1 ratings)
- Updated
- 2026-03-25
More by Stephenson, Roy, Roy Stephenson
Browse all works by Stephenson, Roy, Roy Stephenson
Similar books
- Marketing Financial Services — Arthur Meidan; Jillian Dawes Farquhar (2010)
- Financial Services Marketing — Tina Harrison (2000)
- Marketing of Financial Services — Dr. Dhananjay Bapat (2013)
- Marketing Financial Services — Hooman Estelami (2007)
- Marketing Financial Services (the Marketing Series) — Christine Ennew; Trevor Watkins; Mike Wright; Chartered Institute of Marketing (1990)
- Financial Services Marketing : An International Guide to Principles and Practice — Ennew, Christine; Waite, Nigel (2006)