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Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber is a business book available to read on EtoBox.

What is Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands about?

'Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters.'—Seth Godin, author of All Marketers Are Liars'Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized.'—Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals,'science'is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprisin

Who reads Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands?

Author

Daryl Weber

Publisher

RWW Career Press

Published

2016

Language

EN

ISBN

9781632650139

Category

business

Subjects

Marketing, Management, Business

Rating

4.6 / 5 (78 ratings)

Updated

2026-03-14