Can I read Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability on EtoBox?

Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability by Pantidos, Constantinos, author is a book available to read on EtoBox.

What is Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability about?

Successful Brands Are Alive. They Are Able To Activate The Very Forces Of Life Because They Embed Our Fundamental Human Motives, The Evolutionarily Preserved Mechanisms That Have Helped People Survive And Thrive. Living Brands Deciphers This Source Code Of Human Behaviour And Helps Marketers, Consumer Insights Managers, Innovation Managers, Communication Experts, Designers, Pr Professionals And Brand Owners Bring Brands To Life. Living Brands Puts Forward The Wheel Of Motivestm, A Tool Which Goes Beyond Consumer Psychology To Establish The Links Between Different Disciplines And Help Practitioners Create Powerful Brands And Concepts, Increase Efficiency Of Consumer Touchpoints, Build Narratives That Engage Consumers At A Profound Human Level, And Increase The Chance Of Success For New Products And New Markets. The Methodology It Describes Has Already Been Leveraged By Such Companies As Coca-cola, Unilever, L Oréal, Johnson & Johnson, Heineken, Philipp Morris International And Other Leading Cpg Companies.

Author

Pantidos, Constantinos, author

Publisher

Lid Editorial Mexicana

Published

2018

Language

EN

ISBN

9781911498797

Subjects

Business, Marketing