Can I read Scramble on EtoBox?

Scramble by Neumeier, Marty is a business book available to read on EtoBox.

What is Scramble about?

Agile strategy flips the traditional approach to branding on its head: It's holistic, not linear. Team-driven, not hierarchical. Chaotic, not calm. It hunts for rough answers to smart questions instead of right answers to irrelevant ones. It feels more like playing jazz than classical music. Why take such a radical approach? Because today's leaders can no longer play the notes as written- they have to invent a whole new scale. The principles in this book derive from my work in consulting, writing, speaking, and designing. Many are referenced in my previous works, but here they come to life in a fictional story. This is the account of a CEO facing a stark choice: he and his team must reimagine their company in five weeks or lose everything they've been working for. Ticktock! How will they save it?The powerful tools at the centre of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand. Whether you're a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you'll find familiar challenges and recognizable faces here. You'll als

Who reads Scramble?

Author

Neumeier, Marty

Publisher

Level C Media

Published

2018

Language

EN

ISBN

9780997410273

Category

business

Subjects

Management, Business, Fiction

Rating

4.6 / 5 (191 ratings)

Updated

2026-03-14