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Tourism Destination Marketing : Improving Efficiency and Effectiveness by SOTERIADES, MARIOS is a book available to read on EtoBox.
What is Tourism Destination Marketing : Improving Efficiency and Effectiveness about?
The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters' applications within tourism industry, their a
- Author
- SOTERIADES, MARIOS
- Publisher
- LAP LAMBERT Academic Publishing
- Published
- 2011
- Language
- EN
- ISBN
- 9783844399639
- Subjects
- Travel, Anthropology, Marketing
- Updated
- 2026-03-25
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