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Progress in Tourism Marketing (Routledge Advances in Tourism) by Metin Kozak; Luisa Andreu is a book available to read on EtoBox.

What is Progress in Tourism Marketing (Routledge Advances in Tourism) about?

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mar

Author

Metin Kozak; Luisa Andreu

Publisher

Elsevier Science; Routledge; Elsevier

Published

2006

Language

EN

ISBN

9780080480480

Subjects

Travel, Marketing, Science