Can I read The Focus Group Research Handbook (American Marketing Association) on EtoBox?

The Focus Group Research Handbook (American Marketing Association) by Edmunds, Holly; American Marketing Association is a book available to read on EtoBox.

What is The Focus Group Research Handbook (American Marketing Association) about?

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

Author

Edmunds, Holly; American Marketing Association

Publisher

NTC Contemporary

Published

1999

Language

EN

ISBN

9780585124308

Subjects

Reference, Marketing, Computer Science