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Can I read Retail Power Plays : from Trading to Brand Leadership : Strategies for Building Retail Brand Value on EtoBox?
Retail Power Plays : from Trading to Brand Leadership : Strategies for Building Retail Brand Value by Andrew Wileman, Michael Jary (auth.) is a nonfiction available to read on EtoBox.
What is Retail Power Plays : from Trading to Brand Leadership : Strategies for Building Retail Brand Value about?
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.
Who reads Retail Power Plays : from Trading to Brand Leadership : Strategies for Building Retail Brand Value?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Andrew Wileman, Michael Jary (auth.)
- Publisher
- Palgrave Macmillan UK : Imprint : Palgrave Macmillan
- Published
- 1997
- Language
- EN
- ISBN
- 9781349143801
- Category
- nonfiction
- Subjects
- Marketing, Business, Medical
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