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The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan by Philip J Kitchen; Palgrave Connect is a nonfiction available to read on EtoBox.

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Résumé : Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'. Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of businesses and 7.1 billion potential customers. It has become a global phenomenon. It affects all businesses, medias, and service agencies and impacts on every man, woman and child on the planet. It is everywhere ubiquitous and omnipresent, and of relevance in emerging world developing nations and of course in the advanced economies of the 21st century. Marketing has become the dominant connecting mode of expression between business and non-business organisations of all types and sizes, and customers and consumers are continually informed that marketing is in their interest, seeks to fulfil their needs, and changes are invariably presented in a way that are supposedly beneficial

Who reads The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan?

Author

Philip J Kitchen; Palgrave Connect

Publisher

Palgrave Macmillan Limited

Published

2013

Language

EN

ISBN

9780230296831

Category

nonfiction

Subjects

Marketing, Economics, Business