Can I read Defending the Brand [Electronic Resource]: Aggressive Strategies for Protecting Your Brand in the Online Arena on EtoBox?

Defending the Brand [Electronic Resource]: Aggressive Strategies for Protecting Your Brand in the Online Arena by Murray, Brian H., 1968-; ebrary, Inc; ebrary, Inc is a book available to read on EtoBox.

What is Defending the Brand [Electronic Resource]: Aggressive Strategies for Protecting Your Brand in the Online Arena about?

<p>leading Brands And The Intellectual Property Of Successful Organizations Are Increasingly Falling Victim To Hostile Tactics From Unscrupulous Businesses. Unwanted Brand Associations, Product Piracy, And Other Forms Of Online Brand Abuse Threaten To Alienate Consumers And Undermine The Success Of Companies In Every Industry.<br> <br><i>defending The Brand</i> Introduces Strategies Being Used By Companies Around The World To Fight Back And Regain Control, Preserving Brand Equity And Rescuing Potentially Lost Revenue. From Marketing And Sales Initiatives That Discourage Abuse To How To Collect Intelligence On Possible Wrongdoers, This Timely Book Is As Valuable As It Is Fascinating. <br> <br>punctuated With Eye-opening Stories From Real Companies Like Home Depot, Disney, The Red Cross, Nintendo, And The Associated Press, <i>defending The Brand</i> Is A Call To Action For Companies Unwilling To Compromise The Power Of Their Brands And The Success Of Their Products. <br><p><br><b>about The Author:</b><br>brian H. Murray (arlington, Va) Is Vice President Of Client Services At Cyveillance, Whose Clients Include Nineteen Of The Fortune 50. He Is One Of The World's Leading Experts On Bra

Author

Murray, Brian H., 1968-; ebrary, Inc; ebrary, Inc

Publisher

AMACOM/American Management Association

Published

2004

Language

EN

ISBN

9780814407547

Subjects

Business, Management, Marketing

Updated

2026-03-24