Can I read Fusionbranding : How to Forge Your Brand for the Future on EtoBox?

Fusionbranding : How to Forge Your Brand for the Future by Nick Wreden is a business book available to read on EtoBox.

What is Fusionbranding : How to Forge Your Brand for the Future about?

Why do more than 90% of new products fail? Why do so many branding efforts never create a blip on consumer and business radar screens? The Many companies especially those selling to other businesses are failing to brand today because they are using the one-way marketing tactics of the 1970s, such as "positioning." That's the premise of a controversial new book, How To Forge Your Brand For The Future, by brand futurist Nick Wreden. The book argues that companies need to start preparing now for the branding imperatives of the next decade, which will be substantially different from the marketing requirements of the past 30 years. The imperatives will be based on a new "brandscape" that will incorporate dramatic advances in wireless and other technologies, new production and distribution capabilities, and expanded measurement capabilities. Techniques that worked well in the mass economy won't succeed in today's customer economy and the emerging demand economy of 2005 and beyond. Instead, building brands that customers will embrace requires an emphasis on customer equity, operational excellence and accountability that extends from the CEO to production workers at supplier firms. Most

Who reads Fusionbranding : How to Forge Your Brand for the Future?

Author

Nick Wreden

Publisher

Atlanta, Ga., USA: Accountability Press

Published

2002

Language

EN

ISBN

9780971744202

Category

business

Subjects

Management, Marketing, Business

Rating

4.3 / 5 (9 ratings)

Updated

2026-03-14