Can I read Brand Wars : Combat Strategies for Indian Brands on EtoBox?

Brand Wars : Combat Strategies for Indian Brands by Rajiv Gupte; Anand Limaye is a nonfiction available to read on EtoBox.

What is Brand Wars : Combat Strategies for Indian Brands about?

Market disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well.Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.

Who reads Brand Wars : Combat Strategies for Indian Brands?

Author

Rajiv Gupte; Anand Limaye

Publisher

Sage Publications Pvt. Limited

Published

2021

Language

EN

ISBN

9789354790737

Category

nonfiction

Subjects

Business, Others