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About this business book
Essentials of marketing: A global-managerial approach (Irwin series in marketing) by E. Jerome McCarthy, William D. Perreault, Jr is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- E. Jerome McCarthy, William D. Perreault, Jr
- Publisher
- Irwin Professional Publishing
- Published
- 1994
- Language
- EN
- ISBN
- 9780256127461
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-24
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