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About this nonfiction
Basic marketing : a global-managerial approach. International Student Edition by E. Jerome McCarthy, William D. Perreault Jr., Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy is a nonfiction available to read on EtoBox.
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- E. Jerome McCarthy, William D. Perreault Jr., Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy
- Publisher
- Homewood, IL: Irwin
- Published
- 1993
- Language
- EN
- ISBN
- 9780256143157
- Category
- nonfiction
- Subjects
- Management, Business, Marketing
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