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7 works

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BOOKS

Books

2 total

Center rush Rowland

Ralph Henry Barbour

1917

The Historical ruse : art in Montréal : Céline Baril, Geneviève Cadieux, Melvin Charney, Angela Grauerholz, Gilles Michalcean, Roland Poulin, Rober Racine, Irene F. Whittome = La Ruse historique : lʼart à Montréal : Céline Baril, Geneviève Cadieux, Melvin Charney, Angela Grauerholz, Gilles Mihalcean, Roland Poulin, Rober Racine, Irene F. Whittome

Chantal Pontbriand, Power Plant (Galerie d'art)

1988

PDF · 9.3 MB
EN

DOCUMENTS · SCRIBD

Documents

5 total

Rustle of Language (blackwell, 1986)

Jedï Directo

Automating Creativity: Ming-hui Huang, Roland T. Rust

Abu thahir.k

Customer

gabriellassalvi

Engaged to a Robot? The Role of AI in Service: Ming-hui Huang and Roland T. Rust

Wahyu Setyapamungkas

Return on Service Amenities: Rebecca W. Hamilton, Roland T. Rust, Michel Wedel and Chekitan S. Dev

Georges E. Kalfat

RESEARCH ARTICLES

Research articles

6 total

The Simple Rules of a Complex World: William Rand and Roland Rust

Rand, William

Emerald Group Publishing Limited2016

DOI 10.1108/ejm-02-2016-0109

Advertising Media Models: A Practical Guideby Roland T. Rust

Review by: Gordon E. Miracle

American Marketing Association1988

DOI 10.2307/3172935

Advertising Media Models: A Practical Guide. Rust, Roland T. Lexington, MA: Lexington Books, 1986. 159 Pp. $27.00

George M. Zinkhan

M. E. Sharpe Inc.1988

DOI 10.1080/00913367.1988.10673114

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon, The Free Press, New York; (2000), 292pp

Peter C Verhoef

Elsevier Science2001

DOI 10.1016/s0024-6301(01)00091-7

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00

Melissa Moore

Elsevier Science2004

DOI 10.1016/s0148-2963(02)00393-4

The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management Jay Curry;New York: The Free Press. 236 pages; $25.00 Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon;New York: The Free Press. 273 pages; $28.00

Michael Jortberg

John Wiley and Sons2001

DOI 10.1016/s0737-6782(01)00129-1

Genres

Books

Center rush Rowland

Documents

Rustle of Language (blackwell, 1986)

Automating Creativity: Ming-hui Huang, Roland T. Rust

Customer

Engaged to a Robot? The Role of AI in Service: Ming-hui Huang and Roland T. Rust

Return on Service Amenities: Rebecca W. Hamilton, Roland T. Rust, Michel Wedel and Chekitan S. Dev

Research articles

The Simple Rules of a Complex World: William Rand and Roland Rust

Advertising Media Models: A Practical Guideby Roland T. Rust

Advertising Media Models: A Practical Guide. Rust, Roland T. Lexington, MA: Lexington Books, 1986. 159 Pp. $27.00

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon, The Free Press, New York; (2000), 292pp

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00

Genres

Genres

Books

Center rush Rowland

Documents

Rustle of Language (blackwell, 1986)

Automating Creativity: Ming-hui Huang, Roland T. Rust

Customer

Engaged to a Robot? The Role of AI in Service: Ming-hui Huang and Roland T. Rust

Return on Service Amenities: Rebecca W. Hamilton, Roland T. Rust, Michel Wedel and Chekitan S. Dev

Research articles

The Simple Rules of a Complex World: William Rand and Roland Rust

Advertising Media Models: A Practical Guideby Roland T. Rust

Advertising Media Models: A Practical Guide. Rust, Roland T. Lexington, MA: Lexington Books, 1986. 159 Pp. $27.00

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon, The Free Press, New York; (2000), 292pp

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00