New Product Development : Successful Innovation in the MarketplaceErdener Kaynak, Nicholas Mills, Michael Z Brooke2003PDF · 9.5 MBEN
Understanding Superior New Product Development : A Dynamic Capabilities PerspectiveIna Horn2014EPUB · 8.2 MBEN
UNCERTAINTY-DRIVEN INNOVATION : Managing the New Product Development Processes in An... Unpredictable EnvironmentGiacomo Marzi2022PDF · 1.4 MBEN
New Product and Services Development. Volume I, Innovating New Products and Services : the Dimensions of InnovationsHubert Gatignon2011PDF · 26 MBEN
Handbook of New Product Development and ManagementChristoph Loch, Stylianos Kavadias, Christoph2007PDF · 2.4 MBEN
Open Innovation : New Product Development Essentials From the PDMACharles H Noble, Serdar S Durmusoglu & 2 more2014PDF · 28 MBEN
From Imagination to Innovation : New Product Development for Quality of LifeA. Coskun Samli2011PDF · 8.0 MBEN
The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product IdeasFlorian Denker2018PDF · 13 MBEN
The Consequences of Market Orientation on Performance, New Product Success, and Customer Satisfaction in Traditional Sectors: The Case of the Portuguese Wine SectorPaulo Matos Graça Ramos2021PDF · 224 KBEN
The Innovation ANSWER Book: Your Guide to Learning, Adopting, Transforming, and Sustaining New Product DevelopmentTeresa Jurgens-Kowal2021PDF · 2.3 MBEN
Slotting Allowances : Empirical Evidence on Their Role in New Product Launches / Akshay R. Rao, Humaira Mahi.Akshay Rao2000EN
Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-potential InnovationsUte Rademacher2023EPUB · 3.1 MBEN
客户参与新产品开发与技术创新 = Customer participation in new product development and technological innovation戴智华,曾赛星著2016PDF · 77 MBZH