Brand Loyalty: Measurement and Managementby Jacob Jacoby; Robert ChestnutBerkowitz · Journal of Marketing Research1978PDF524 KB
Brand Loyalty, Measurement and Managementby Jacob Jacoby; Robert W. ChestnutJugenheimer · Journal of Advertising1979PDF248 KB
The Comprehension and Miscomprehension of Print Communicationsby Jacob Jacoby; Wayne HoyerHomer · Journal of Advertising1989PDF563 KB
The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazinesby Jacob Jacoby; Wayne D. HoyerFriestad · Journal of Marketing Research1988PDF534 KB
Brand Loyalty, Measurement and Management. Jacoby, Jacob, and Robert W. Chestnut. New York: John Wiley & Sons, 1978. 120 ppJugenheimer · Journal of Advertising1979PDF197 KB
Jacoby, Jacob and Wayne Hoyer (1987), the Comprehension and Miscomprehension of Print Communications, New York: The Advertising Education Foundation, Inc., 273 Pp., $16.95Homer · Journal of Advertising1989PDF393 KB