Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategyby Edgar A. PessemierZaltman · Journal of Marketing Research1966PDF303 KB
Product planning and management: Designing and delivering value by William L. Moore and Edgar A. Pessemier. New York: McGraw-Hill, 1993. 542 + xiv pagesBenedetto · Journal of Product Innovation Management1994PDF245 KB
