Designing B2B Brands : Lessons From Deloitte and 195,000 Brand ManagersMartínez Onaindía, Carlos & 2 more2013PDF118 MBEN
B2B品牌战略 B2B品牌如何赢得市场竞争 = B2B brand strategy B2b pin pai zhan lue B2Bpin pai ru he ying de shi chang jing zheng = B2B brand strategy范定希著2018EPUB1.4 MBZH
Powerful B2B Content : Using Brand Journalism to Create Compelling and Authentic StorytellingGay Flashman2020EPUB3.7 MBEN
Strategic Brand Management for B2B Markets : A Road Map for Organizational TransformationSharad Sarin2016PDF13 MBEN
B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and RevenueKate Mackie2025EPUB2.2 MBEN