Opening book details…
Can I read What Clients Love : A Field Guide to Growing Your Business on EtoBox?
What Clients Love : A Field Guide to Growing Your Business by Harry Beckwith is a business book available to read on EtoBox.
What is What Clients Love : A Field Guide to Growing Your Business about?
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year
Who reads What Clients Love : A Field Guide to Growing Your Business?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Harry Beckwith
- Publisher
- Business Plus
- Published
- 2003
- Language
- EN
- ISBN
- 9780759597723
- Category
- business
- Subjects
- Marketing, Business, Management
- Rating
- 3.93 / 5 (242 ratings)
- Updated
- 2026-03-14
More by Harry Beckwith
Browse all works by Harry Beckwith
Similar books
- The Invisible Promise : A Field Guide to Marketing in an Upside-Down World — Harry Beckwith (2022)
- Growing Your Home-based Business : a Complete Guide to Proven Sales and Marketing Strategies — Kim T. Gordon (1992)
- Rain Making: Attracting New Clients No Matter What Your Field — Ford Harding (2008)
- Service 7 : Seven Principles to Help Your Professional Service Business Deliver Experiences Clients Will Love — Peter Bowman (2013)
- How to Start a Digital Marketing Agency: An Agency Owner's Guide to Growing and Scaling Your Business — Moses Gonjetso
- Getting Clients and Keeping Clients for Your Service Business [electronic resource] : A 30-day Step-by-step Plan for Building Your Business — M. D. Weems (2008)