Can I read Decoding the New Consumer Mind: How and Why We Shop and Buy on EtoBox?

Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow is a business book available to read on EtoBox.

What is Decoding the New Consumer Mind: How and Why We Shop and Buy about?

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind , award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our...

Who reads Decoding the New Consumer Mind: How and Why We Shop and Buy?

Author

Kit Yarrow

Publisher

Wiley

Published

2014

Language

EN

Category

business

Subjects

Business

Rating

3.93 / 5 (97 ratings)

Updated

2026-03-14