Can I read Buy Ology : Truth and Lies About Why We Buy on EtoBox?

Buy Ology : Truth and Lies About Why We Buy by Martin Lindstrom; Paco Underhill is a nonfiction available to read on EtoBox.

What is Buy Ology : Truth and Lies About Why We Buy about?

From Publishers Weekly Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (such as marketers purposely manipulating people to buy products that are harmful, of which there is a proven track record) makes his enthusiasm suspect. Don Leslie provides a good voice for nonfiction material, using a congenial tone with good emphasis to keep the listeners engaged. His gentle but deep voice creates the impression of an older person imparting knowledge upon the youth, which may also lend some authority to the text. A Doubleday hardcover. (Oct.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review "A page-turner" - Newsweek " Lindstrom dishe

Who reads Buy Ology : Truth and Lies About Why We Buy?

Author

Martin Lindstrom; Paco Underhill

Publisher

Crown Publishing Group

Published

2008

Language

EN

ISBN

9780385528290

Category

nonfiction

Subjects

Marketing, Business, Management