Can I read Retail Marketing Management on EtoBox?

Retail Marketing Management by David Walters and David White is a book available to read on EtoBox.

What is Retail Marketing Management about?

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers

Author

David Walters and David White

Publisher

Palgrave Macmillan Limited Macmillan Distribution Limited [distributor

Published

1989

Language

EN

ISBN

9780333485804

Updated

2026-03-24